How to "stick," in your customer's minds.
As an artist, you pour your heart and soul into creating stunning works of art that captivate the senses and touch the emotions of your audience. But in today's competitive market, creating art isn't the only aspect that demands attention. Developing a strong brand identity is equally crucial, and one tool that can significantly contribute to this is branded stickers.
In this post, we'll explore the importance of branding for your small art business and delve into how branded stickers can become your secret weapon for success.
The Art of Branding:
Branding goes beyond just having a logo; it's the way you communicate your art's essence, your values, and your story. Your brand is what sets you apart from the multitude of artists out there. It's your promise to your customers – a promise of quality, emotion, and unique artistic vision. Effective branding helps you build trust, connect with your audience on a deeper level, and establishes your presence in the art community.
Why Branded Stickers Matter:
Memorability: Branded stickers offer a tangible and memorable representation of your art business. When people see your stickers, whether on packaging, laptops, water bottles, or anywhere else, they instantly recall your art and the emotions it evokes.
Word-of-Mouth Marketing: A beautifully designed branded sticker can spark conversations. People love to share what resonates with them. When your stickers adorn personal items or spaces, your customers become ambassadors, spreading the word about your art effortlessly.
Professionalism: Consistent branding across all touch points demonstrates professionalism. Branded stickers elevate the unboxing experience for your customers, making them feel like they've received a special gift, even if it's a purchase they made themselves.
Brand Personality: Your art has a personality, and your brand should too. Branded stickers allow you to showcase your unique style beyond your artwork. The colours, fonts, and design you choose for your stickers convey a glimpse of your creative identity.
Visual Consistency: Visual consistency is key to effective branding. Incorporating your signature colours, logo, or iconic elements onto stickers ensures that your brand's visual identity remains cohesive across various platforms.
Tips for Creating Captivating Branded Stickers:
Reflect Your Art: Ensure your stickers reflect your artistic style. Whether you're into abstract, realism, or any other genre, your stickers should give a glimpse of what your art represents.
Quality Matters: Invest in quality materials for your stickers. A well-made sticker reflects positively on your brand. Matte or glossy finish, vibrant colours, and durable adhesive all contribute to a premium feel. I have recently tried "Oz Sticker Printing," an Australian sticker manufacturer, who prints high quality stickers for small businesses. I personally love them as there are so many printing options for different textures, shapes and sizes, all printed at a high quality.
Design Thoughtfully: Work with a skilled designer who understands your brand. The design should be clean, eye-catching, and convey the essence of your artistry.
Versatility: While branded stickers are great for packaging, think beyond that. Design stickers in various sizes that can be used on laptops, notebooks, sketchbooks, and other personal items.
Storytelling: If possible, infuse a bit of your story into the sticker's design. Whether it's a small detail that represents your journey or a symbolic element, it adds a personal touch. For myself, I incorporate a paw print on to the stickers as it represents the type of art I create in a symbolic way.
By thoughtfully incorporating branded stickers into your branding strategy, you're giving your art business a unique and memorable edge in the competitive world of creativity. Remember, every sticker tells a story – make sure yours speaks volumes about your art and your brand.
Check out Oz Sticker Printing and get started with your personalised branding today!